Microsoft's Xbox was one of the most anticipated gaming consoles in history. It received enormous press throughout it's development and launch. Microsoft spent billions designing and promoting it, and they lose money on every unit sold. This was all part of Microsoft's gamble. They anticipated huge Xbox and Xbox component sales. They also got the chance to get into the living rooms of people who otherwise wouldn't have any part of Microsoft. Microsoft's gamble failed, and the Microsoft's reputation has been tainted as a result.