Press Release 842 Published by

Microsoft Corp. will demonstrate the role of Microsoft:registered: .NET in the future of interactive television services at the Western Show 2001 in Anaheim, Calif., Nov. 27โ€“30. Through the .NET Lounge, an interactive set of demo stations located at the Microsoft booth (Booth No. 5031, Hall B), Microsoft will highlight how cable operators can use XML-based Web services to provide an enhanced user experience to increase subscriber loyalty, create a deeper customer relationship and enable additional revenue opportunities. The demonstrations will show how cable operators and iTV developers can use XML-based Web services to offer a range of personalized, integrated services to their subscribers including Short Message Service (SMS) text messaging from the television to mobile phone; instant messaging between the television and the PC; remote programming of personal video recording (PVR) devices; and media management for photos, music and videos.

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