I don't know about the rest of you guys, but MMOs tend to have a very strange effect on me. When starting a new title I literally get sucked into them, spending hours upon hours of my free time just exploring, leveling up and having fun. But after a few weeks of playing something happens. I'm not entirely sure where things go awry, but sooner or later I come to the startling realization that I'm not having fun anymore. This has happened to me with Star Wars Galaxies, Vanguard and even World of Warcraft. But not with Everquest 2. Granted, I don't play it constantly and often take entire months off it. But with SOE pushing out a new expansion every few months (at least it feels this way) I can't help but being drawn back in to experience all the fresh content. The question is how long they can keep doing this - after all doing the same thing over and over again inevitably loses its pull.