The first issue on our plate Tuesday afternoon concerned Silverlight, and Microsoft's continuing efforts to entice developers to build Web sites around a platform that is not considered a "standard," and perhaps never will be. Some developers discount Adobe Flash as a "standard" for the same reason; while others suggest that Flash's ubiquity renders it a de facto standard. The questions for Web developers have centered around whether they can afford to evolve any portion of their forward-facing online assets around a proprietary standard (around Silverlight) and still have it be on "the Web," whose values are based around platform neutrality. Those questions do seem a bit more pronounced for Microsoft than for other platform developers. But how should Microsoft handle the delicate issue of developing for a platform that's "ours" versus one that is "yours?" (And what's the difference really?)