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Nokia prepping $120 million ad campaign ahead of Windows Phone launch?
Posted by Philipp Esselbach on: 07/14/2011 07:59 AM [ Print | 0 comment(s) ]
With the dust from its Microsoft partnership having somewhat settled, Nokia is reportedly looking to kick off its forthcoming line of Windows Phones with a major marketing campaign.
From Engadget:
Nokia prepping $120 million ad campaign ahead of Windows Phone launch?
According to Marketing Magazine, Elop & Co. have already devoted some £80 million (about $127 million) to the six-month ad endeavor, which is expected to launch in October. Considering all the job cuts and downwardly revised corporate forecasts, an advertising refresh would seem like a logical way for Nokia to embark on a new era.
Nokia prepping $120 million ad campaign ahead of Windows Phone launch?
