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A Microsoft VP explains that, amid 'unprecedented demand', the company is working 'unbelievably hard' to increase supply and honor all orders for the Xbox One before Christmas



From Neowin:
With the Xbox One still launching around the world stock has already started to run low in certain markets. In an interview, Xbox boss Phil Harrison has explained that the number of pre-orders have been “unprecedented”.

Microsoft is launching its new console in 13 markets around the world and it’s also honoring a huge number of pre-orders. According to Harrison the number of people who’ve pre-ordered the console is “unprecedented” in Xbox history. The VP went on to say that this is the biggest launch ever for the Xbox brand and it’s definitely one of the biggest in Microsoft’s history.
  Microsoft: Xbox One pre-orders 'unprecedented'