"Asus is one of the most respected companies by computer enthusiasts. Everyone knows them more as a powerhouse in the motherboard industry but they do dabble in wide range of hardware, including CPU coolers, like the Lion Square that we will be examining today. At first glance it does seem like Asus is trying pack a little bit of flare in a package that can hopefully keep up with top tier air coolers on the market. Asus is apparently trying to present an eye-catching product for enthusiasts that are looking for something beyond the typical bland. If they can do that and still sufficiently chill our CPU then many enthusiasts could be impressed. Let's test this thing out and see if you will be impressed."