"With the GTX 285 we will see the gradual phasing out of the GTX 280 and indeed, we are seeing the telltale signs of this with the outgoing cards retailing for significantly discounted prices. This in effect has been putting some major pressure on the GTX 285 launch since the cards are very similar spec-wise but you can find the GTX 280 for more than $100 less if you care to look around a bit. That $100 may not seem much to some of you but when you have the price of a brand new HD 4670 separating two very similar cards, not many people will look at the more expensive option."