"For the performance, it's hard to argue with the 3370 asking price, in the face of what you get for the same money invested in NVIDIA, right now. It's close to X850 XT PE money, but then again, it is an XT PE in all but name. That it ships with an inspired cooler, one that brings back the essence of the initial X800 XT PE design, is all the better. I also get the dual DVI ports and VIVO ability I crave, for good measure."