"Rosewill is the brand-name associated with the reseller Newegg.com. Like Costco's Kirkland, Newegg uses Rosewill to sell competition products at cheaper prices than the big names that they already sell because they don't have to play the middle man of reselling, they are selling factory direct. Recently, Rosewill has put together their latest aftermarket GPU cooler, the RCX-V100, which we have for review today. Because companies like Rosewill sell a wide variety of products, they are not always associated with the best of quality. Especially in a market like cooling, where companies have become extremely specialized, many people won't trust a generic name like Rosewill. Can it stand up to the test, though? We'll find out."