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Microsoft's Larry Hryb stated in a Reddit forum that offering competitive prices for digital Xbox One games are "on the agenda" at the company but didn't go into details



From Neowin:
Microsoft's new Xbox One console allows users to either download full games or buy them at retail when they're released, which can be beneficial for a variety of reasons. One drawback, however, is that the retail versions of games often go on sale while the digital versions remain the same cost. According to a Microsoft executive, the company is trying to solve that problem.

The subject came up in a Reddit forum post this week when a person was complaining that one could go to the Microsoft Store website and purchase the upcoming FPS "Titanfall" on disc and then get a $10 Xbox digital gift card. The writer, "Bocephis," said that he was frustrated that Microsoft was not offering any word if there would be support for Titanfall digital pre-orders and if the company would also offer the same $10 pre-order offer for those orders.
  Microsoft: Competitive prices for digital Xbox One games are 'on the agenda'