And yes, there's the next one, the Gigabyte GeForce GTX 660 OC edition with WindForce cooler. We all have welcomed the GeForce GTX 660 Ti on the market a few weeks ago with a lot of positive feedback. Face it the Ti edition is good, very good .. but realistically being a mid-range product at the price in the 300 EUR/USD segment, it is still too expensive for mainstream.

That changes with the 'regular' GeForce GTX 660 that is released as we speak. The GeForce GTX 660 is based on a new chip, the GK106. The card will be one of the more anticipated dedicated graphics card series for a long time as the price performance ration of the GeForce GTX 660 should be pretty interesting. This product is going to sit in the 229 EUR/USD segment of the market, and can address pretty much any modern game at everybody's favorite monitor resolution 1920x1080/1200 with extremely acceptable framerates and image quality settings.

Being based on the Kepler GPU architecture obviously NVIDIA had to put some breaks on it in order for the 660 series of product not to compete too much with their bigger brothers. Being more cost effective to produce the GK106 silicon was designed, it really is a new chip, opposed to the GK104 being used on the 660 Ti model.