NVIDIA is good at many different things, but where the company truly excels is in its ability to fill every conceivable void in the GPU market. Have $100? There's a card for you. Have $150? Ditto. Have $1,000? Can I have it?

Just a month ago, NVIDIA released its GeForce GTX 660 Ti, which was received to rather critical acclaim. Specs-wise, the card isn't too far off from the GTX 670 which costs $100 more. But at $300, the card wasn't exactly "affordable" by all standards. NVIDIA knew it had a duty to finally deliver a mainstream Kepler part as close to $200 as possible, and that's resulted in the $229 non-Ti GTX 660.

The GTX 660 is equipped with 960 cores, vs. 1344 with the Ti. That comparison alone can give us an idea of what to expect here. Well, it would be easy if NVIDIA, in its usual way, didn't give the core clock a nice boost on the non-Ti edition. Lesser cores, but +65MHz to the clock. An interesting move, and not one that anyone will complain about.